Houston Ballet Guild NUTCRACKER MARKET
In 1981, visions of sugar plums inspired long-time Houston Ballet supporter Preston Frazier to approach the board members of Houston Ballet Guild with a new way to raise needed funds for the Houston Ballet Foundation, its academy and scholarship programs. His dream of a holiday market in the tradition of European or Latin American street markets has grown steadily and spectacularly from humble beginnings in a church-bazaar setting to a four-day shopping extravaganza at Reliant Center. Last year, over 68,000 customers with a strong passion to shop spent over $9.1 million at more than 300 national and international merchants, offering unique items for the entire family, including home decor, gourmet food, apparel, accessories, toys, garden items, and much more - just in time for holiday shopping!
From the moment former First Lady, Barbara Bush cut the ribbon at the opening of the Nutcracker Market, and with a lot of imagination and a few setbacks along the way, the Houston Ballet Guild's Nutcracker Market has become an annual tradition that kicks off the holiday season in Houston, Texas. It's a whole other country, goes the slogan. We might say, "The Nutcracker Market. It's a whole other world!"
Since 1981, the Nutcracker Market has contributed over $22 million to Houston Ballet Foundation to support its academy and scholarship programs, which nurture and develop young, promising dancers who have and will become the backbone of Houston Ballet. Currently more than 50% of the dancers in the company have received at least part of their training at Houston Ballet's Ben Stevenson Academy.
To our army of energetic and devoted volunteers, dedicated staff, sponsors, donors, underwriters, and shoppers, thank you for keeping us on our toes!